The executive producers of the award winning teen drama Web series, Anyone But Me, did something special for fans to celebrate the Season 3 premiere.
Developing digital promotional assets (Extras) is important for a new show’s premiere and a new season premiere because it helps to set up the storyline to get audiences excited, and supplements episodes throughout the season for fan engagement. The assumption is that high fan engagement levels equates to high Nielsen or comScore numbers, and therefore [...]
As the New Year begins, so does mid-season premieres of new and returning TV shows. Entertainment marketers have been busy experimenting with fresh ways to engage their viewers – leveraging the popularity of social networking and the growth in smartphone use to offer a fun social TV experience for fans. From the rise of show [...]
In an unprecendented use of social media for any U.S. President, President Obama’s first-ever Oval Office address, broadcast live via YouTube, was followed by a live Q&A by the President’s Press Secretary, Robert Gibbs. This was nothing short of a press conference for the people (not the media) by the Administration’s top Communicator.
Throughout the day leading [...]
As Web TV entertainment grows, so does the number of Web series choices, which is fantastic, but overwhelming. Marketing a new show in order to help people find it is challenging and can be quite expensive. But how else will millions of Web users discover it? Over the past two years I’ve had the privilege [...]
Today Facebook announced its latest response to its latest privacy backlash about user privacy settings during a press conference. Rather than embrace the Internet medium by permitting a video (or even audio) livestream of the press event (or open it up to the millions of Facebook members with concerns), media were relegated to a 1980’s [...]
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